Chick-fil-A Postpones Cow Appreciation Day

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Over the past month or so, there’s been a noticeable and dangerous spike in Covid-19 cases through southern states like Florida, Texas, and Arizona. Hospitals in these and other states that reopened too aggressively are being stretched thinner by the day, which should raise serious concerns for any American not already deeply ashamed of how poorly the country has handled this pandemic.

If reality doesn’t get the holdouts to pay attention and take precautions, maybe the postponement of Chick-fil-A’s annual Cow Appreciation Day will wake them up. Usually taking place every July, this “holiday” lets anyone who dresses up in some manner of bovine-themed costume claim free food from their local Chick-fil-A— and the only thing most people love more than Chick-fil-A is free Chick-fil-A.

Just as 7-Eleven augmented the usual July 11 Free Slurpee Day, America’s favorite fast food chicken chain has decided that (physically) bringing people together for an occasion like this, which apparently saw more than two million participants last year, isn’t exactly the smartest idea at a time like this.

WATCH: How to Make the Copycat Chick-Fil-A Sandwich

“We made this decision with the communities we serve in mind, keeping Safe Service as our highest priority at this time,” Chick-fil-A’s Cow Appreciation Day website reads. “Until we can gather again in person and celebrate our Cows, we have created a few fun ways to keep the spirit of Cow Appreciation Day alive this summer.”

The postponement makes sense, given that Chick-fil-A was more cautious than other fast food retailers in the timing and approach to reopening. Given that the rush to reopen indoor dining and bars has been blamed for the spike in cases all the way from Los Angeles to Florida, this seems like the right move.

So will Cow Appreciation Day still happen in 2020? To a certain extent, that’s up to you. Do what you can to stop the spread (including, for the love of god, wearing a mask), and we might just have a shot at getting things back to “normal” before 2021. Until then, enjoy the “freedom” to pay for chicken while the world falls apart.

 

 

 

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