Colourful food – Quarter of all our food is green

However, 44 percent admit there are colours they still avoid – with one in five steering clear of anything purple and one in 20 wary about orange foods. A spokesman for Birds Eye, which commissioned the study, said: “It’s been widely understood for decades that a healthy diet is one with a good balance, with many trying to follow the five-a-day rule when it comes to fruit and veg. A great way of ensuring you get all the nutrients you need is to fill your plate with as much veg as possible, and eat in full colour.

“While dark green veg is healthy, eating nothing but broccoli or peas wouldn’t give you all the nutrition you need – so it’s great to mix it up with bright yellow sweetcorn, orange carrots, golden chicken and juicy red tomatoes.

“Whether it’s fresh or frozen, eating vegetables of all colours mean you are then consuming a wide range of nutrients and vitamins.”

A video created by Birds Eye has also shown how people are drawn to brighter colours of food.

Plates containing purple, beige and white, red and orange, green, and yellow foods were laid out on a table and six participants were asked to select the dish they thought looked the most attractive to eat.

All chose the red and orange plate of food as their favourite, along with the other vibrant colours of purple and green.

The study also found six in 10 adults now make a conscious effort to have a diet filled with varied colours, although women make more of an effort than men (68 percent compared to 52 percent).

Just under half believe they eat ‘just the right amount’ of green foods, although three in 10 think they could do with more.

Around 45 percent have even made a conscious effort to eat more food of a certain colour, with green among the most popular.

Colour isn’t the only thing that puts Brits off a food though, with 58 percent skipping something on their plate because of the smell.

Another four in 10 have passed over eating something because they weren’t convinced by its texture.

But women are more likely to turn their nose up at a food because of its smell, texture or how it looks than men are.

It also emerged that on an average day, Brits eat five different colours of food in total, although a fifth have seven or more.

More than 15 percent even suggest eating a certain colour food can boost their mood.

Half say a plate with lots of bright colours is more appetising, while a picky 23 percent only like it if there is an even number of colours on their plate.

But the research, carried out for Birds Eye via OnePoll, found a staggering 80 percent associate the colour green with healthy food.

And men are more likely to consider beige, black, white or brown food as being healthy than women.

A spokesman for Birds Eye added: “Having a healthy, balanced diet means eating a variety of foods to ensure getting all the necessary nutrients.

“Making a meal healthier is as easy as adding more colours to your plate.

“Frozen vegetables are a great way to have nutritious vegetables readily available all year round to eat in full colour.”

The colours of the nation’s meals (Percentage of the average plate)

Green: 25.1 percent

Red: 13.9 percent

Brown: 12.9 percent

White: 10.9 percent

Beige: 8.9 percent

Other colour: 8.3 percent

Yellow: 7.3 percent

Orange: 6.9 percent

Purple: 3.3 percent

Black: 2.5 percent

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