‘Finally’ Cadbury launch its first ever vegan chocolate bar – ‘the wait is over’
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After months of waiting and speculation, Cadbury has unveiled its first ever plant-based chocolate bar. The two new chocolate bars will be available to buy from November.
Debuting in two delicious flavours, the chocolate bars have been long awaited by plant-based eaters.
The Cadbury Plant Bar will be available in both smooth chocolate and smooth chocolate with salted caramel pieces.
The new chocolate bar is made with a blend of cocoa, almond paste, and rice extract, to deliver delicious chocolate with a smooth texture.
Accompanying the announcement Cadbury issued an apology to all plant-based eaters across the UK.
It said: “Dear plant-based Britain, we’re sorry. Sorry it’s taken this long.
“Sorry it seemed like we weren’t listening to your calls. Sorry for not being able to respond to the rumours.
“And sorry for all the other chocolate you’ve had to eat while you waited.
“We simply wanted it to be perfect. And, just as with plants, perfection takes time.
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“But the Cadbury Plant Bar is finally ready. A delicious smooth chocolate without the ‘glass and a half’. We hope you’ll agree it was worth the wait.”
Michael Moore, Marketing Manager at Cadbury, said: “We’re delighted to finally confirm that the rumours swirling around Cadbury Plant Bar are true!
“We’ve worked hard to add this delicious dairy-free option to our iconic range, and we can only apologise for making our fans wait.
“Ensuring we deliver against out commitment to exceptional flavour has taken quite some time, but as of November, the wait is over.”
From November, the Cadbury Plant Bar will be available in Sainsbury’s supermarkets nationwide.
It will then be rolled out to newsagents and other supermarkets across the UK from January onwards with a RRP of £2.50.
Chocolate fans will be able to find the bar in the chocolate aisles of the supermarket.
Fans took to Twitter to share their thoughts on the new release.
One user, Jim Takahasi, wrote: “It’s overdue, what took them so long?”
Another person, Daisy Payne, said: “I can’t wait for this, I hope it tastes amazing.”
In other news, Starbucks recently partnered with Deliveroo, available across the UK.
Available at 500 UK locations, there are plenty of options to choose from including beverages and food.
Carlo Mocci, Chief Business Officer at Deliveroo, said: “This exciting partnership means that millions of Deliveroo customers can now enjoy Starbucks premier speciality coffee, beverages and food, delivered to their door in under 30 minutes.”
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