Marks and Spencer brings back ‘luxury’ sandwich range to help with high demand
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Marks and Spencer has brought back its entire Food On The Move Range for the first time since the start of the pandemic after weekly sales of sandwiches have risen by 20 percent since lockdown restrictions first eased on April 12. The high-end supermarket is also launching four new “luxury” sandwiches along with the rest of the range.
With the UK seeing lockdown restrictions easing, many are opting for take-out sandwiches from shops like M&S.
The company has seen demand for the popular lunchtime food rocket, despite the majority of office workers still working from home.
It said that weekly sales have risen by 20 percent since April 12 and some city centres, like Cardiff, Cambridge, Exeter and Norwich, have seen weekly sandwich sales grow over 170 percent.
M&S’ Senior Food On The Move Buyer, Sophie King, explained that we are seeing a rise in the number of outdoor social occasions which could explain the demand.
She said: “The humble sandwich is getting its moment to shine once again, as customers are drawn back by the convenience, great quality and extensive range we have on offer – a simple luxury for those suffering with WFH lunchtime fatigue!
“M&S was the first retailer to launch pre-packed sandwiches in the UK in 1980 and today we have over 55 options.
“To help with this return in demand, we’ve brought back our FULL range of sandwiches, wraps, rolls, salads and sushi sets into stores for the first time since the start of the pandemic, including customer favourite sandwiches the chicken & bacon, BLT, egg & watercress and prawn mayo which has been our best-seller since its introduction in 1981.”
Customers can also pick from four new sandwich fillings, which are available right now.
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Launching into M&S Collection range, the new sandwiches are made with flavoursome ciabatta bread.
The flavours include Aberdeen Angus beef, watercress and chutney ciabatta as well as smoked salmon, avocado and egg mayo ciabatta.
Chargrilled chicken, smoky bacon and tomato ciabatta is also on the menu as well as mature cheddar, pickled onion and chutney ciabatta.
The sandwiches retail for £4.75.
For those heading to store to pick up a lunchtime treat, M&S is asking customers to adhere to its guidelines and safety rules.
Social distancing rules have been enforced as well as safety equipment such as hand sanitising stations.
A statement said: “To help keep our customers and colleagues well, our stores will have additional social distancing measures in place. Please be kind and give everyone space.
“Colleagues across our stores and supply chain have been provided with additional hygiene products to use – from hand sanitiser to Perspex screens at till points – and extra cleaning is taking place to keep up our excellent standards for you and our team.”
The retailer has regularly updated its customers with its safety rules throughout the pandemic.
This has been done so in line with Government guidance.
With lockdown restrictions easing across the UK, supermarket bosses have been in talks about the relaxation of rules in stores.
However, Morrisons’ CEO Davis Potts said they were here to stay for quite some time and the supermarket has even made the decision to fit more plastic screens in areas like its cafés.
He said: “We will keep our screens…We acted pretty rapidly to install them last year and they are an important part of making sure we are protecting staff and our customers and I’m certain it’s the right thing to do to keep them.”
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